Brand Validation Kit

One of my mentee spent ₦1,000,000 on ingredients and packaging for a product she wasn’t sure if people wanted

This is the most expensive mistake I see new beauty brand owners make — falling in love with a product idea before finding out if the market wants it.

Validation is not a nice-to-have step. It is the step that tells you whether the next ₦1M is worth spending.

Here’s where most people go wrong:

They skip the conversations. They skip the demand test. They go straight to formulation because the idea feels right. Feelings aren’t market research

I created this Cosmetic brand validation starter kit for every founder that has an idea to bring a product to life. Be it haircare or skincare, this is for you

If you have an existing product that isn’t selling, this is for you. Yes you can go back to the drawing board to know if you should still keep that product or get rid of it. You can’t have products sitting in your lab

This is my plug and play product for my mentees but I am sharing this for you so that you can go from ideation to a successful launch

Bonus: You will also be added to a support group where I will hold you accountable on the success of your validation process